Depends on the team and shouldn't be done every year. Taking advantage of certain situations is fine. I would be absolutely pissed if WSU ever took such a deal with KU or KSU. I'd consider a Duke type of team from time to time. A team with great history that gives you a chance at some good pub. But doing it too much is going to practically guarantee you won't see a good game at home ever.
Schools need to try and focus more on playing quality non BcS teams and stop playing so many 300+ RPI types.